Construit dans les années 1970 ou au début des années 1980, cet étrange véhicule aurait servi à Ayrton Senna pour transporter les sponsors des cigarettes Camel sur les circuits de Formule 1. Sous une livrée rappelant la marque de cigarettes et exhibant le héros « interdit » Joe Camel, l’engin qui offre deux places en tandem est propulsé par un moteur de moto de 350 cm3. Acheté par l’actuel propriétaire il y a environ trois ans, il se présente dans un état moyen et réclame une révision avant d’être utilisé. Objet relevant de l’art publicitaire politiquement incorrect, la « Camel Car » est proposée sans prix de réserve. Sans prix de réserve. 1970s Camel Formula 1 Promotion Car After Luther Terry, M.D., the U.S. Surgeon General, released his 1964 report concluding that smoking was a major cause of cancer and bronchitis, tobacco advertising came increasingly under fire. Many countries banned cigarette adverts on television and radio, the United States in 1971 and other countries some two decades later. The tobacco industry then turned to motor racing as a venue for promotion, with Imperial Tobacco sponsoring Formula 1 races by 1968, and the NASCAR races in the U.S. became known as “Winston Cup,” after R.J. Reynolds’ popular cigarette brand. Camel cigarettes, too, got in on the act with race sponsorship. Camel in particular came under fire from anti-smoking activists for the “Joe Camel” campaign, which featured a cartoon figure with a cigarette dangling from his lip, ostensibly to demonstrate to young people that it was “cool” to smoke. Constructed some time in the 1970s or early 1980s, this whimsical vehicle is reported to have been used by Ayrton Senna to chauffeur race sponsors from Camel cigarettes around the race tracks during the Formula 1 series. Set out in livery of the popular cigarette brand, prominently featuring the controversial hero “Joe Camel,” it has tandem seating and is powered by a 350 cc motorbike engine. Purchased by the current owner about three years ago, it is presently in poor condition and will require some recommissioning before it can be operated. A delightful piece of politically-incorrect advertising art, the Camel car is offered at no reserve. Offered without reserve
Construit dans les années 1970 ou au début des années 1980, cet étrange véhicule aurait servi à Ayrton Senna pour transporter les sponsors des cigarettes Camel sur les circuits de Formule 1. Sous une livrée rappelant la marque de cigarettes et exhibant le héros « interdit » Joe Camel, l’engin qui offre deux places en tandem est propulsé par un moteur de moto de 350 cm3. Acheté par l’actuel propriétaire il y a environ trois ans, il se présente dans un état moyen et réclame une révision avant d’être utilisé. Objet relevant de l’art publicitaire politiquement incorrect, la « Camel Car » est proposée sans prix de réserve. Sans prix de réserve. 1970s Camel Formula 1 Promotion Car After Luther Terry, M.D., the U.S. Surgeon General, released his 1964 report concluding that smoking was a major cause of cancer and bronchitis, tobacco advertising came increasingly under fire. Many countries banned cigarette adverts on television and radio, the United States in 1971 and other countries some two decades later. The tobacco industry then turned to motor racing as a venue for promotion, with Imperial Tobacco sponsoring Formula 1 races by 1968, and the NASCAR races in the U.S. became known as “Winston Cup,” after R.J. Reynolds’ popular cigarette brand. Camel cigarettes, too, got in on the act with race sponsorship. Camel in particular came under fire from anti-smoking activists for the “Joe Camel” campaign, which featured a cartoon figure with a cigarette dangling from his lip, ostensibly to demonstrate to young people that it was “cool” to smoke. Constructed some time in the 1970s or early 1980s, this whimsical vehicle is reported to have been used by Ayrton Senna to chauffeur race sponsors from Camel cigarettes around the race tracks during the Formula 1 series. Set out in livery of the popular cigarette brand, prominently featuring the controversial hero “Joe Camel,” it has tandem seating and is powered by a 350 cc motorbike engine. Purchased by the current owner about three years ago, it is presently in poor condition and will require some recommissioning before it can be operated. A delightful piece of politically-incorrect advertising art, the Camel car is offered at no reserve. Offered without reserve
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
