Beschreibung:

In the 1990s, John acquired a number of these Meisel prints from a Coca-Cola bottler in Knoxville, Tennessee. Like most bottlers, he displayed those in the offices of his bottling plant. They were made available to bottlers in 1976 by the company, and 30 different variations were offered to the bottlers, all with different images. Most of the images are pulled from signs, posters, and other print advertising that the company used over its history up to that point, and these served as wonderful reminders and visual verification of the quality of the art that the Coca-Cola Company employed in their advertising over the successful history of the company. It was intended that the bottlers would use the prints in 1976, which was a big year for 75th anniversary celebrations. They were not inexpensive at the time they were produced and typically ranged in price from $100 - $400 each. There were likely not many of them produced compared to the cheaper throwaway items from the same time period. Concerning the posters themselves and the options to the bottler, they could have been purchased as 30 different color enlargements which were mounted on art board and lacquer sprayed for the initial offered price of $2500. Another option was 30 different color enlargements bonded to canvas and mounted on stretcher frames. They were then lacquer sprayed and the result was a textured finish due to the underlying canvas and what many people have mistaken over the years for oil paintings. That version is what we are offering from John and Charlotte's collection. The cost of 30 enlargements with this process was $3200 to the bottler. Finally, they were available as individual prints employing either production technique. Unless noted, all of the following lots are in excellent to near mint condition with little to no overall wear and most are framed without glass because of the textured finish. Item Dimensions: Framed: 41 - 1/2" x 24 - 1/2" x 1 - 1/2".