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Auction archive: Lot number 190

ERNST A. HEINIGER (1909-1993) SO

Graphic Design
19 May 2022
Estimate
US$2,000 - US$3,000
Price realised:
n. a.
Auction archive: Lot number 190

ERNST A. HEINIGER (1909-1993) SO

Graphic Design
19 May 2022
Estimate
US$2,000 - US$3,000
Price realised:
n. a.
Beschreibung:

ERNST A. HEINIGER (1909-1993) SO TELEPHONIEREN. 1951. 49 1/2x35 inches, 125 3/4x89 cm. Ringier & Co., Zofingen. Condition B+: slightly faded; minor time-staining at edges; minor repaired tears at edges; creases and minor abrasions at edges and in image. Heiniger was an accomplished artist, designer, photographer and cinematographer. Here, introducing the new technology of telephones to the general Swiss public, he accomplishes efficient information delivery by using a photomontage and an arrow to delineate where a person should speak so they can be heard clearly on the other end. He designed a number of posters, including several others promoting the use of telephones, each with a pronounced photographic element. "The large lettering is hand drawn, the telephone set and the face are separate photographs montaged together. This technique was the forerunner of Müller-Brockmann's photographic road safety posters who owes a great deal to Heiniger" (Swiss Graphic Design p. 192). This is the German version. Swiss Graphic Design p. 192 (var).

Auction archive: Lot number 190
Auction:
Datum:
19 May 2022
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
swann@swanngalleries.com
+1 (0)212 2544710
+1 (0)212 9791017
Beschreibung:

ERNST A. HEINIGER (1909-1993) SO TELEPHONIEREN. 1951. 49 1/2x35 inches, 125 3/4x89 cm. Ringier & Co., Zofingen. Condition B+: slightly faded; minor time-staining at edges; minor repaired tears at edges; creases and minor abrasions at edges and in image. Heiniger was an accomplished artist, designer, photographer and cinematographer. Here, introducing the new technology of telephones to the general Swiss public, he accomplishes efficient information delivery by using a photomontage and an arrow to delineate where a person should speak so they can be heard clearly on the other end. He designed a number of posters, including several others promoting the use of telephones, each with a pronounced photographic element. "The large lettering is hand drawn, the telephone set and the face are separate photographs montaged together. This technique was the forerunner of Müller-Brockmann's photographic road safety posters who owes a great deal to Heiniger" (Swiss Graphic Design p. 192). This is the German version. Swiss Graphic Design p. 192 (var).

Auction archive: Lot number 190
Auction:
Datum:
19 May 2022
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
swann@swanngalleries.com
+1 (0)212 2544710
+1 (0)212 9791017
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