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Auction archive: Lot number 58

HERBERT MATTER (1907-1984) ENGELBERG

Modernist Posters
5 May 2003
Estimate
US$2,000 - US$3,000
Price realised:
US$1,150
Auction archive: Lot number 58

HERBERT MATTER (1907-1984) ENGELBERG

Modernist Posters
5 May 2003
Estimate
US$2,000 - US$3,000
Price realised:
US$1,150
Beschreibung:

HERBERT MATTER (1907-1984) ENGELBERG. 1936. 393/4x251/4 inches. C. J. Bucher, Luzern. Condition A-: repaired tears and restoration in margins. Born in Switzerland, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper's Bazaar, Knoll and many other companies. He also became a professor at Yale. This poster is part of the extraordinary series of Swiss, photomontage travel posters he made from 1934-36, which consisted of close-up images that seem to spring at the public, against cleverly manipulated, montage backgrounds. They simply revolutionized both the concept of the travel poster and the nature of photographic advertising images. This image differs from the others in the series in that there is no one larger-than-life close-up image, but rather the immensity of the Alps, and man's ability to surmount natural obstacles are both presented via the visible tops of Alpine peaks, with the cable cars far above them, even passing through the clouds, all put into perspective by a diminutive couple at the bottom. Herbert Matter p. 104, Foto Plakate p. 122.

Auction archive: Lot number 58
Auction:
Datum:
5 May 2003
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
swann@swanngalleries.com
+1 (0)212 2544710
+1 (0)212 9791017
Beschreibung:

HERBERT MATTER (1907-1984) ENGELBERG. 1936. 393/4x251/4 inches. C. J. Bucher, Luzern. Condition A-: repaired tears and restoration in margins. Born in Switzerland, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper's Bazaar, Knoll and many other companies. He also became a professor at Yale. This poster is part of the extraordinary series of Swiss, photomontage travel posters he made from 1934-36, which consisted of close-up images that seem to spring at the public, against cleverly manipulated, montage backgrounds. They simply revolutionized both the concept of the travel poster and the nature of photographic advertising images. This image differs from the others in the series in that there is no one larger-than-life close-up image, but rather the immensity of the Alps, and man's ability to surmount natural obstacles are both presented via the visible tops of Alpine peaks, with the cable cars far above them, even passing through the clouds, all put into perspective by a diminutive couple at the bottom. Herbert Matter p. 104, Foto Plakate p. 122.

Auction archive: Lot number 58
Auction:
Datum:
5 May 2003
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
swann@swanngalleries.com
+1 (0)212 2544710
+1 (0)212 9791017
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