Title: Illustrations by the master of Art Deco commercial design, 1902-1934. 2 imprints Author: Place: Paris? Publisher: Various publishers Date: Various dates Description: • “Gens du Monde”, entire issue of the French humor and social commentary magazine L’Assiette au Beurre (Paris, No. 84, Nov. 8, 1902) devoted to the color caricature illustrations of the 27 year-old Cappiello. 9.5 x 12.5”, 22pp., plus front and rear pictorial covers, each with a Cappiello drawing, 2 being double-page • [Program] 1933-1934 season of the Theatre National de l’Opera-Comique, 5 x 7” with front cover black and white Cappiello illustration Appearing four years after young Cappiello moved to Paris from his native Italy, the L’Assiette issue, lampooning the “people of high society” appears to be the first published collection of his work. Though more Art Nouveau than Art Deco, the drawings display an irreverence of the artist who was about to “revolutionize the art of poster design”, and would be dubbed “the father of modern advertising.” The 1933 theater cover illustration represents his mature Art Deco style. Lot Amendments Condition: Very good. Item number: 276213
Title: Illustrations by the master of Art Deco commercial design, 1902-1934. 2 imprints Author: Place: Paris? Publisher: Various publishers Date: Various dates Description: • “Gens du Monde”, entire issue of the French humor and social commentary magazine L’Assiette au Beurre (Paris, No. 84, Nov. 8, 1902) devoted to the color caricature illustrations of the 27 year-old Cappiello. 9.5 x 12.5”, 22pp., plus front and rear pictorial covers, each with a Cappiello drawing, 2 being double-page • [Program] 1933-1934 season of the Theatre National de l’Opera-Comique, 5 x 7” with front cover black and white Cappiello illustration Appearing four years after young Cappiello moved to Paris from his native Italy, the L’Assiette issue, lampooning the “people of high society” appears to be the first published collection of his work. Though more Art Nouveau than Art Deco, the drawings display an irreverence of the artist who was about to “revolutionize the art of poster design”, and would be dubbed “the father of modern advertising.” The 1933 theater cover illustration represents his mature Art Deco style. Lot Amendments Condition: Very good. Item number: 276213
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