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Auction archive: Lot number 24

PUBLICITÉ. Portfolio with 49 plates

Modernist Posters
5 May 2003
Estimate
US$2,000 - US$3,000
Price realised:
US$2,760
Auction archive: Lot number 24

PUBLICITÉ. Portfolio with 49 plates

Modernist Posters
5 May 2003
Estimate
US$2,000 - US$3,000
Price realised:
US$2,760
Beschreibung:

PUBLICITÉ. Portfolio with 49 plates. Circa 1930. Each plate approximately 13x10 inches. Charles Moreau Paris. Condition B+: minor stains and abrasions on portfolio cover; foxing throughout, mostly in the margins; contents loose as issued. One of 15 portfolios in a series entitled "L'Art International d'Aujour d'Hui" [International Art of Today], published by Charles Moreau The series, encompassing such topics as architecture, furniture, gardens, carpets, metal sculpture, interior design and more is a cornerstone of design in the Art Deco Era. Each portfolio was edited by an expert in the specific field being touted. so Moreau employed Mallet-Stevens to write about architecture, Pierre Legrain for Objets d'Art and Sonia Delaunay for textiles. For this portfolio, number 12, on advertising and graphic design it is no surprise that Moreau turned to Cassandre, the leader of the new generation of French graphic designers. As editor, Cassandre chose to illustrate a mixture of 49 posters, book covers, shop windows and other graphic projects in black and white with 6 color plates. His choice reflects his lack of nationalism (only 11 French entries) as well as his modesty (only 2 are posters of his own design). His selection also proves that he was acutely aware of modernist, avant-garde design around the world, as he presents such luminaries as Binder, Zwart, Teige, Tschichold, Moholy-Nagy, McKnight Kauffer and others.with Three highly designed prospectuses for the 15 album series.

Auction archive: Lot number 24
Auction:
Datum:
5 May 2003
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
[email protected]
+1 (0)212 2544710
+1 (0)212 9791017
Beschreibung:

PUBLICITÉ. Portfolio with 49 plates. Circa 1930. Each plate approximately 13x10 inches. Charles Moreau Paris. Condition B+: minor stains and abrasions on portfolio cover; foxing throughout, mostly in the margins; contents loose as issued. One of 15 portfolios in a series entitled "L'Art International d'Aujour d'Hui" [International Art of Today], published by Charles Moreau The series, encompassing such topics as architecture, furniture, gardens, carpets, metal sculpture, interior design and more is a cornerstone of design in the Art Deco Era. Each portfolio was edited by an expert in the specific field being touted. so Moreau employed Mallet-Stevens to write about architecture, Pierre Legrain for Objets d'Art and Sonia Delaunay for textiles. For this portfolio, number 12, on advertising and graphic design it is no surprise that Moreau turned to Cassandre, the leader of the new generation of French graphic designers. As editor, Cassandre chose to illustrate a mixture of 49 posters, book covers, shop windows and other graphic projects in black and white with 6 color plates. His choice reflects his lack of nationalism (only 11 French entries) as well as his modesty (only 2 are posters of his own design). His selection also proves that he was acutely aware of modernist, avant-garde design around the world, as he presents such luminaries as Binder, Zwart, Teige, Tschichold, Moholy-Nagy, McKnight Kauffer and others.with Three highly designed prospectuses for the 15 album series.

Auction archive: Lot number 24
Auction:
Datum:
5 May 2003
Auction house:
Swann Galleries, Inc.
104 East 25th Street
New York, NY 10010
United States
[email protected]
+1 (0)212 2544710
+1 (0)212 9791017
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