The following seven lots are a collection of Olivetti posters designed in Italy and the UK in the 1950s. The owner of the company, Adriano Olivetti saw the link between the growing importance of graphic design and advertising in the consumer market. He commissioned designers and artists from a board background including former Bauhaus students Herbert Bayer and Xanti Schawinsky This collection coincides with an exhibition at the ICA in London, 'Olivetti: Beyond Form and Function' 25 May -17 July 2016. 'Olivetti Lettera 22', designed by Giovanni Pintori, lithograph in colours, 1956, printed by G Colombi, Milan for British Olivetti Ltd., 75 x 51cm
The following seven lots are a collection of Olivetti posters designed in Italy and the UK in the 1950s. The owner of the company, Adriano Olivetti saw the link between the growing importance of graphic design and advertising in the consumer market. He commissioned designers and artists from a board background including former Bauhaus students Herbert Bayer and Xanti Schawinsky This collection coincides with an exhibition at the ICA in London, 'Olivetti: Beyond Form and Function' 25 May -17 July 2016. 'Olivetti Lettera 22', designed by Giovanni Pintori, lithograph in colours, 1956, printed by G Colombi, Milan for British Olivetti Ltd., 75 x 51cm
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