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Auction archive: Lot number 99

1922 ROLLS-ROYCE 40/50HP SILVER GHOST PALL MALL TOURER

Auction 07.06.2004
7 Jun 2004
Estimate
£50,000 - £70,000
ca. US$91,380 - US$127,932
Price realised:
£82,250
ca. US$150,321
Auction archive: Lot number 99

1922 ROLLS-ROYCE 40/50HP SILVER GHOST PALL MALL TOURER

Auction 07.06.2004
7 Jun 2004
Estimate
£50,000 - £70,000
ca. US$91,380 - US$127,932
Price realised:
£82,250
ca. US$150,321
Beschreibung:

1922 ROLLS-ROYCE 40/50HP SILVER GHOST PALL MALL TOURER COACHWORK BY ROLLS-ROYCE CUSTOM COACHWORKS Registration No. El 1078 Chassis No. 76 UG Engine No. 20 H 149 Cream with tan interior White with tan interior and tan canvas top Engine: six-cylinder, side valves, 7,428cc, 65bhp at 1,250rpm; Gearbox: three speed manual with overdrive; Suspension: front, semi-elliptic leaf springs, rear, cantilever; Brakes: two wheel drum. Right hand drive. Claude Johnson, Rolls-Royce's great marketing and promotional genius, felt that demand for Silver Ghosts in America after World War I, combined with a punishing U.S. import duty on automobiles, called for an American-based assembly plant for Derby's motor cars. After some exploratory study, a decision was made that a Rolls-Royce of America manufacturing entity should be established. American financing was secured, capital stock was issued beginning in late 1919 and suitable plant locations were investigated. Finally, in February 1920, an existing facility of the Wire Wheel Corporation of America in Springfield, Massachusetts was acquired. Intense work commenced in converting the plant for automotive production to Rolls-Royce standards. About one year later, the first of the Springfield Silver Ghosts rolled out of the factory, beginning a Rolls-Royce manufacturing presence in the United States that was to last until the Great Depression. Not only did the Silver Ghost achieve a quality of engineering and performance that was outstanding in its era, but the chassis was also highly suited to a diverse range of coachwork. Consequently, the coachbuilders had many more opportunities to express themselves and designed everything from specialized golfers' coupes to the sporting open touring cars like the one offered here. The quality of the U.S. bodies was beyond reproach. Today, many American Rolls-Royce enthusiasts believe the Rolls-Royce Custom Coachwork and later Brewster bodies to be the finest ever fitted to the Rolls-Royce. 76 UG has resided in the collection for many years, and is thought to have been purchased shortly after its importation to the UK from America. The car bears a Rolls-Royce Owner's Club award winner plaque, which would we feel date its restoration to the late 1970s. Today its condition it has mellowed nicely with age, and its apparent completeness and correct detail features make for a good example of the Pall Mall model.

Auction archive: Lot number 99
Auction:
Datum:
7 Jun 2004
Auction house:
Christie's
London,The Jack Barclay Showroom
Beschreibung:

1922 ROLLS-ROYCE 40/50HP SILVER GHOST PALL MALL TOURER COACHWORK BY ROLLS-ROYCE CUSTOM COACHWORKS Registration No. El 1078 Chassis No. 76 UG Engine No. 20 H 149 Cream with tan interior White with tan interior and tan canvas top Engine: six-cylinder, side valves, 7,428cc, 65bhp at 1,250rpm; Gearbox: three speed manual with overdrive; Suspension: front, semi-elliptic leaf springs, rear, cantilever; Brakes: two wheel drum. Right hand drive. Claude Johnson, Rolls-Royce's great marketing and promotional genius, felt that demand for Silver Ghosts in America after World War I, combined with a punishing U.S. import duty on automobiles, called for an American-based assembly plant for Derby's motor cars. After some exploratory study, a decision was made that a Rolls-Royce of America manufacturing entity should be established. American financing was secured, capital stock was issued beginning in late 1919 and suitable plant locations were investigated. Finally, in February 1920, an existing facility of the Wire Wheel Corporation of America in Springfield, Massachusetts was acquired. Intense work commenced in converting the plant for automotive production to Rolls-Royce standards. About one year later, the first of the Springfield Silver Ghosts rolled out of the factory, beginning a Rolls-Royce manufacturing presence in the United States that was to last until the Great Depression. Not only did the Silver Ghost achieve a quality of engineering and performance that was outstanding in its era, but the chassis was also highly suited to a diverse range of coachwork. Consequently, the coachbuilders had many more opportunities to express themselves and designed everything from specialized golfers' coupes to the sporting open touring cars like the one offered here. The quality of the U.S. bodies was beyond reproach. Today, many American Rolls-Royce enthusiasts believe the Rolls-Royce Custom Coachwork and later Brewster bodies to be the finest ever fitted to the Rolls-Royce. 76 UG has resided in the collection for many years, and is thought to have been purchased shortly after its importation to the UK from America. The car bears a Rolls-Royce Owner's Club award winner plaque, which would we feel date its restoration to the late 1970s. Today its condition it has mellowed nicely with age, and its apparent completeness and correct detail features make for a good example of the Pall Mall model.

Auction archive: Lot number 99
Auction:
Datum:
7 Jun 2004
Auction house:
Christie's
London,The Jack Barclay Showroom
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