(Erotica: Objects of Desire | Live Online, 2nd December 2020) Jean Moral (1906–1999) Moral (Jean) Erotic Advertisements for Diana Slip, A Collection of Vintage gelatin silver prints (4) image Size, 140 x 95mm, archivally window mounted, [Paris, 1938] (Qty: 4) Diana Slip was a 1930s French lingerie company created by Leo Vidal. In the 1930s, he created a publishing company called Les Éditions Gauloise, which in 1936 became Les Librairies Nouvelles, which was a network bookstores, boutiques, newspaper groups, documents and studios--all grouped into one company. It was a company that manufactured and sold fetish clothes, condoms, erotic books and photography. Diana Slip was one of those parts and was able to bring large resources to the Librairies Nouvelles due to its marketing/distribution and reputation, thanks largely to the production of a series of illustrated catalogs/magazines (including "Lingerie Libertines" and "Le Magazine Paris") with great art made by such photographers as Brassaï, Jean Moral and Roger Schall--all of whom needed the work during the Depression. Diana Slip went into a final decline during World War II and disappeared at the end of the war.
(Erotica: Objects of Desire | Live Online, 2nd December 2020) Jean Moral (1906–1999) Moral (Jean) Erotic Advertisements for Diana Slip, A Collection of Vintage gelatin silver prints (4) image Size, 140 x 95mm, archivally window mounted, [Paris, 1938] (Qty: 4) Diana Slip was a 1930s French lingerie company created by Leo Vidal. In the 1930s, he created a publishing company called Les Éditions Gauloise, which in 1936 became Les Librairies Nouvelles, which was a network bookstores, boutiques, newspaper groups, documents and studios--all grouped into one company. It was a company that manufactured and sold fetish clothes, condoms, erotic books and photography. Diana Slip was one of those parts and was able to bring large resources to the Librairies Nouvelles due to its marketing/distribution and reputation, thanks largely to the production of a series of illustrated catalogs/magazines (including "Lingerie Libertines" and "Le Magazine Paris") with great art made by such photographers as Brassaï, Jean Moral and Roger Schall--all of whom needed the work during the Depression. Diana Slip went into a final decline during World War II and disappeared at the end of the war.
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