Folding broadside. Illustrated from drawings by Charles Frazier with collage. Editorial commentary by Ed Ruscha 56x44 cm (22x17¼"), folded to 28x15 cm (11x6"). A short-run Chouinard Art Institute periodical edited by Edward Ruscha from 1959-1960 featuring the following fields of inquiry: "art - poetry - history - psychology - money making ideas - action - advertising - nonsense". An early instance of "mail art" that anticipates the cut & paste aesthetic of zines. Includes a solicitation, in partnership with later collaborator Patrick Blackwell for the International Design Conference in Aspen, "Act now and bring in evidence (actual things) of this Americana: i.g. shluck ads, crummy industrial designs, gimmicks etc. ect." "Addressed to author, musician, and Ruscha-collaborator Mason Williams while Williams still lived in Oklahoma City.
Folding broadside. Illustrated from drawings by Charles Frazier with collage. Editorial commentary by Ed Ruscha 56x44 cm (22x17¼"), folded to 28x15 cm (11x6"). A short-run Chouinard Art Institute periodical edited by Edward Ruscha from 1959-1960 featuring the following fields of inquiry: "art - poetry - history - psychology - money making ideas - action - advertising - nonsense". An early instance of "mail art" that anticipates the cut & paste aesthetic of zines. Includes a solicitation, in partnership with later collaborator Patrick Blackwell for the International Design Conference in Aspen, "Act now and bring in evidence (actual things) of this Americana: i.g. shluck ads, crummy industrial designs, gimmicks etc. ect." "Addressed to author, musician, and Ruscha-collaborator Mason Williams while Williams still lived in Oklahoma City.
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