Title: "Electronics - A New Science for A New World" Author: Ayer, N.W. & Son Place: Schenectady, NY Publisher: General Electric Company Date: 1942 Description: 31, [1] pp. including wrappers. Illustrated in color throughout. 21x28 cm. (8¼x11") , color pictorial wrappers. Elaborate promotional booklet created by the venerable advertising firm of N.W. Ayer & Son for General Electric, demonstrating the myriad possibilities of the new world of electronics. N. W. Ayer & Son was founded in Philadelphia in 1869 by 21-year-old Francis Wayland Ayer, who named the agency after his father, N. W. Ayer. Eventually Ayer became responsible for some of the most recognized slogans in advertising history, among them, "When it rains it pours"; "I'd walk a mile for a Camel"; "A diamond is forever"; and, for the U.S. Army, "Be all you can be." The advertising booklet, a cutting-edge example of the craft (for 1942), is accompanied by a letter to H.G. Hills of Piedmont, CA, an executive in the food manufacturing industry, and was sent to Hills as an example of Ayer's work. OCLC/WorldCat lists nine copies of the booklet. Lot Amendments Condition: A little creasing, foxing and other wear, very good. Item number: 239852
Title: "Electronics - A New Science for A New World" Author: Ayer, N.W. & Son Place: Schenectady, NY Publisher: General Electric Company Date: 1942 Description: 31, [1] pp. including wrappers. Illustrated in color throughout. 21x28 cm. (8¼x11") , color pictorial wrappers. Elaborate promotional booklet created by the venerable advertising firm of N.W. Ayer & Son for General Electric, demonstrating the myriad possibilities of the new world of electronics. N. W. Ayer & Son was founded in Philadelphia in 1869 by 21-year-old Francis Wayland Ayer, who named the agency after his father, N. W. Ayer. Eventually Ayer became responsible for some of the most recognized slogans in advertising history, among them, "When it rains it pours"; "I'd walk a mile for a Camel"; "A diamond is forever"; and, for the U.S. Army, "Be all you can be." The advertising booklet, a cutting-edge example of the craft (for 1942), is accompanied by a letter to H.G. Hills of Piedmont, CA, an executive in the food manufacturing industry, and was sent to Hills as an example of Ayer's work. OCLC/WorldCat lists nine copies of the booklet. Lot Amendments Condition: A little creasing, foxing and other wear, very good. Item number: 239852
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
