JEAN CARLU (1900-1997) STOP 'EM TO SELL 'EM. 1947. 45 1/4x29 5/8 inches. Condition A-: repaired tear in top margin affecting image; minor repaired tears in margins; pinholes in corners. This exceptional image was one of the most efficient designs of the entire New York Subway Company's campaign, as well as being one of Carlu's best graphic ideas. The kinetic effect of the image (think of a train passing a billboard) is hard to resist. These three hands stop the viewer's eyes, exemplifying the message "stop 'em to sell 'em," in the simplest, yet most powerful manner. Carlu remained in the United States until the early 1950s, and after returning to Paris he continued designing posters for years. Carlu 63, International Poster Annual 1948-1949 p. 169.
JEAN CARLU (1900-1997) STOP 'EM TO SELL 'EM. 1947. 45 1/4x29 5/8 inches. Condition A-: repaired tear in top margin affecting image; minor repaired tears in margins; pinholes in corners. This exceptional image was one of the most efficient designs of the entire New York Subway Company's campaign, as well as being one of Carlu's best graphic ideas. The kinetic effect of the image (think of a train passing a billboard) is hard to resist. These three hands stop the viewer's eyes, exemplifying the message "stop 'em to sell 'em," in the simplest, yet most powerful manner. Carlu remained in the United States until the early 1950s, and after returning to Paris he continued designing posters for years. Carlu 63, International Poster Annual 1948-1949 p. 169.
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