LESTER BEALL (1903-1969) NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. Circa 1939. 40x30 inches, 101 1/2x76 1/4 cm. U.S. Department of Agriculture. Condition B / B+: small replaced losses, repaired tears and creases at edges; creases and scuffing in margins and image. Partial silkscreen. Mounted on Japan. "Beall's first REA poster series emphasized electricity's role in meeting basic human needs . . . [but] showed no people. The second poster series, however, showed technology's impact on actual users, a tendency towards realism that Beall reinforced by incorporating photography" (Resnick p. 58). This impressive photomontage depicts an elderly woman, sitting comfortably in her rocking chair, sewing by the electric light cast from her table lamp. This is from the 2nd series. Beall 110.
LESTER BEALL (1903-1969) NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. Circa 1939. 40x30 inches, 101 1/2x76 1/4 cm. U.S. Department of Agriculture. Condition B / B+: small replaced losses, repaired tears and creases at edges; creases and scuffing in margins and image. Partial silkscreen. Mounted on Japan. "Beall's first REA poster series emphasized electricity's role in meeting basic human needs . . . [but] showed no people. The second poster series, however, showed technology's impact on actual users, a tendency towards realism that Beall reinforced by incorporating photography" (Resnick p. 58). This impressive photomontage depicts an elderly woman, sitting comfortably in her rocking chair, sewing by the electric light cast from her table lamp. This is from the 2nd series. Beall 110.
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
