RAYMOND GID (1905-2000) DUNCAN YOYO. 1930. 31x23 inches, 79x60 cm. Bedos & Cie, Paris. Condition A. This poster is from the earlier part of Gid's career when all young, modern designers considered Art Deco stylization de rigeur . It is a rare example of a successful attempt to mix humor with the normally severe Art Deco style. Duncan yo-yos hit the market in 1929 and quickly became an international sensation. Gid's design, using only two colors, encapsulates the sheer joy of the toy through three intricate characters who are not only playing with them, but are embodiments of the yo-yo itself. Their heads, each with one large eye, look like yo-yos, and even the letters dance. This poster is a rare and wonderful gem of advertising. Raymond Gid 24.
RAYMOND GID (1905-2000) DUNCAN YOYO. 1930. 31x23 inches, 79x60 cm. Bedos & Cie, Paris. Condition A. This poster is from the earlier part of Gid's career when all young, modern designers considered Art Deco stylization de rigeur . It is a rare example of a successful attempt to mix humor with the normally severe Art Deco style. Duncan yo-yos hit the market in 1929 and quickly became an international sensation. Gid's design, using only two colors, encapsulates the sheer joy of the toy through three intricate characters who are not only playing with them, but are embodiments of the yo-yo itself. Their heads, each with one large eye, look like yo-yos, and even the letters dance. This poster is a rare and wonderful gem of advertising. Raymond Gid 24.
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.jpg "Source: Christie's")
.jpg "Source: Christie's")
