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Auction: The Geneva Watch Auction: TWO
was auctioned on: 7 November 2015
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Audemars Piguet

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Estimate: CHF12,000 - CHF18,000
ca. US$11,892 - US$17,839
Price realised:  CHF31,250
ca. US$30,970
Lot number 230, Views: 65

Audemars Piguet Ref. 5402 ST
Manufacturer: Audemars Piguet Year: 1972 Reference No: 5402 ST Movement No: 212'227 Case No: 67'323, A323 Model Name: Royal Oak, "A-Series" Material: Stainless steel Calibre: Automatic, cal. 2121, 36 jewels Bracelet/Strap: Audemars Piguet link bracelet Clasp/Buckle: Deployant clasp Dimensions: 39mm. Diameter Signed: Case, dial, movement and bracelet signed Accessories: Accompanied by Audemars Piguet Certificate of Origin confirming original movement no. 127'607, furthermore confirming the original movement was later replaced in 1980 by Audemars Piguet with movement no. 212'227, and presentation box Catalogue Essay One of Gerald Genta’s most iconic designs still in production today is Audemars Piguet’s Royal Oak, first introduced to the market in 1972, four years prior to Patek Philippe’s launch of the celebrated Nautilus, also designed by Genta. Audemars Piguet’s reference 5402ST to collectors is often referred to as the so-called “A-Series” or “Jumbo”. Housed inside is a version of the beloved Jaeger LeCoultre 920 movement, the ultra-thin AP caliber 2121. The A-Series is distinguished by the placement of the “AP” logo above 6 o’clock, compared to later examples typically bearing the “AP” logo at 12 o’clock. The dial is fitted with a dark honeycomb dial, aperture for date at 3 o’clock and luminous white gold hands and hour markers. When Audemars Piguet launched the Royal Oak, it was the most expensive stainless steel watch ever made at that time. Interestingly enough, the Royal Oak encased in stainless steel cost more money for the company to produce than their white gold dress watches. So ground-breaking was its concept, Audemars Piguet's competitors thought the watch would bankrupt the company. Of course, today, the Royal Oak is a design icon, accounting for over 70% of the brand's sales today. The overall design of this beloved timepiece is sporty, yet elegant and today is arguably the brand's most recognizable wristwatch. The present example is number 323, indicating that it was the 323rd Royal Oak produced. Adding to the collectibility of this piece, the watch is presented with the presentation box and Audemars Piguet Certificate of Origin. Read More

Informations about the auction
Auction house: Phillips
Title: The Geneva Watch Auction: TWO
Date of the auction: 7 Nov 2015 - 8 Nov 2015
Address: Phillips
Geneva